Reduce the burden of "eye focus regulating muscles" when "looking close" such as smartphones! "Zoff Smartphone Assist Lens" is now available-Relieving the tension of the eyes and the lens supports "seeing close"-

[Special Site] http://clk.nxlk.jp/STuiUC8q

(Headquarters: Minato-ku, Tokyo), which operates the eyeglass brand Zoff (Zoff).
Used in "when looking near" such as when using a smartphone.
"Zoff Smartphone Assist Lens" to reduce the burden on eye focus adjustment muscles.
It will be released at Zoff stores nationwide from September 25, 2020 (Friday).

■It is a two-sword style with focus assist function and blue light cutting function.
Easy realization of eye care just by applying it
When looking at the distance and looking close, it is necessary to focus on the eyes.
There is a strain on the eye's focus adjustment muscles. The "Zoff Smartphone Assist Lens" is available.
In order to make it easier to see both near and far away without removing glasses.
There is a change in the frequency in a single lens.
The upper part is a distant lens that allows you to see clearly in the distance.
The lower part is a lens with a degree to support when looking at the hand.
Since it looks natural, you can put it in your favorite frame (* 1) without discomfort.

In recent years, it has been emitted from digital devices such as smartphones (*2)
There is concern that excessive exposure to blue light may adversely affect the eyes and the body.
Approximately 49.4% of Zoff's daily digital device usage time (*3) surveyed.
It has been revealed that approximately one in two modern people use digital devices more than 10 hours.
This over-bath of blue light disrupts the body clock, and it is
In addition, it is feared that it may cause the body's day and night reversal ("digital time lag").
In addition, the importance of blue light care in modern people is being called out.
"Zoff Smartphone Assist Lens" is a combination of blue light cuts to focus adjustment functions.
It is available to care easily by applying it.

※1: The length of the frame is about 25mm or more.
※2: A device that can view images and images of smartphones, tablets, PCs, TVs, etc.
※3: May 2020 Zoff Survey


[Dr. Morio Kakiyoshi, Ph.D. of Medicine / Dr. Kichijoji, Dr. Morioka Ophthalmology]
"In the recent COVID-19 pandemic, home hours have been extended due to the establishment of telework and remote classes.
Looking at "near" such as smartphones and PCs, the time to overuse your eyes is even longer.
Meanwhile, "near" glowing screens, such as smartphones and PCs, continue to look at them for a long time at a short distance.
Disturbation of eye focus muscles and loss of vision and tired eyes (eye fatigue),
It is said that it causes "smartphone old eyes" that have been shouted recently.
When the function of the eye focus regulating muscle is reduced.
It is possible to reduce the burden on the adjustment muscles by helping the focus adjustment function.
In addition, "blue light" emitted from "near" glowing screens such as smartphones and PCs are also available.
It is feared that the domestic rhythm (surcadian rhythm) will be modulated and the autonomic nervous system will be disrupted.
Cutting blue light improves the balance of the autonomic nervous system.
In turn, it can be expected to improve not only the eyes but also the physical condition.

■Product Overview
[Product name] Zoff smartphone assist lens (optional lens)
[Type]　All 1 type (blue light cut about 33%)
Release date Scheduled for Friday, September 25, 2020
[Prices]　Double eye pair / 3,000 yen (excluding tax)
Stores handled All Zoff stores (excluding online stores)
[Special Site] http://clk.nxlk.jp/XeSfTpWZ 　
Scheduled to be released at 11:00 on September 25, 2020 (Fri)
[Contact for general customers] Zoff Customer Support 0120-013-883 (weekdays from 11:00 to 18:00)
※The frame fee is extra. ※Lens can be replaced from 3,000 yen (excluding tax).
※It will take about 10 days to deliver.
※The length of the frame is about 25mm or more.
※It is not available at the Zoff online store.
※The standard for measuring the cut rate of blue light is the average cut rate with a wavelength of 380 nm to 500 nm in light and a center thickness of about 2 mm in the lens.