From Swatch, Square Shape watches "WHAT IF?" Collection is now available!

Hello!
It is Swatch (swatch) on the 4th floor of the new building!

This product is designed with the image of the first model of Swatch, which was released in 1982.
At that time, the founders were worried about whether the new form should be a round shape or a square shape, and at that time, they adopted a round shape.
"What would have happened if Square Shape Swatch had been chosen?"
Now that 40 years have passed, it is an attempt unique to Swatch that actually tries to go on another path.
This impressive collection is a very epoch-making model created by Swatch's innovative BIOCERAMIC material, using materials with amazing strength and durability.

Please come and try a Square type Swatch that is slightly different from usual.
I'm waiting for you!