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The final chapter of Swatch Art Journey, the secret collaboration is finally released!

2023.05.16
Hello!
It is Swatch (swatch) on the 4th floor of the new building!

The Swatch Art Journey Collection, a collaboration with famous museums and artists around the world, has finally reached its final chapter!
The final point of Swatch's art journey is three works based on the masterpieces of Jean-Michel Basquiat, one of the most important artists of the 20th century.

HOLLYWOOD AFRICANS BY JEAN-MICHEL BASQUIAT (Photo 2)
This painting is one of the series of works on the theme of stereotype depictions of African Americans in the entertainment industry in the 1980s. It features red and black needles and outstanding colors, and the watch has an edge with a symbolic expression.

ISHTAR BY JEAN-MICHEL BASQUIAT (Photo 3rd)
Inspired by the goddess Istal, this painting depicts historical themes using text and images. The black dial is characterized by silver and red hands, as well as letters written in Basquia's unique typeface, and the strap is colorful symbols and pop.

UNTITLED BY JEAN-MICHEL BASQUIAT (Photo 4th)
The crown is a symbol often used by Baskia in his work, and is said to represent his ambition for success. This crown, which was the protagonist of the dial, reminds us of your own desires and determination to achieve great things.

Please visit us and take a look at the products that fully incorporate the world view of Baskia.
I'm waiting for you!
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